Of course, all of the NDP leadership candidates are doing the tech things you'd expect in this day and age - having a web site, having a Facebook page, having online donation forms - but Ryan has taken his use of technology to another level with a personal blog, a Twitter account, an up-to-date Wikipedia page, tribute videos from supporters, more pictures on Flickr than any other candidate plus his utilization of a popular online project management system for his behind-the-scenes communication with campaign staff and volunteers.
And of course, his YouTube videos which are probably the single best demonstration of any of the campaigns' embracing and understanding of Web 2.0 technology that I've seen. (Online broadcasting is a personal interest of mine so I'm following this aspect of the campaign particularly closely.)
(I just noticed that Dwain Lingenfelter's Wikipedia page has finally gotten a long overdue update after being pretty basic, even up to...(looks at page history)...today actually! And honestly, if i had to pick a winner just based on the look of their sites, Deb Higgins' site is really well-designed.)
Ryan's press release announcing his campaign videos [Edit: I used a draft of the press release originally and have replaced it with the final version.] and the role of Web 2.0 in his campaign is after this brief message...
NEWS RELEASE
May 12, 2009
FOR IMMEDIATE RELEASE
NDP leadership candidate Ryan Meili wants to reach a new generation of political activists. To do so, he’s using the power of online social networks to change the way politics is practiced in Saskatchewan.
Today, the campaign officially released a series of digital videos on party renewal, agriculture and rural life, the environment, First Nations and Métis issues and health care. Meili hopes that his supporters will promote the videos across their online social networks and in the blogosphere.
“When M.J. Coldwell and Tommy Douglas were building our party, they depended on people sharing the CCF story and vision with their friends and neighbours,” said Meili. “We’re just doing the same thing in a 21st century way. Online communities created through social networking allow people with common political values to organize and to inspire each other.”
The rise of social network sites like MySpace and Facebook has had a profound effect on election campaigns in the United States. Although federal parties in Canada have successfully adopted some of these techniques, the use of new technology in Saskatchewan politics has been limited to fairly staid websites. The use of online video in Saskatchewan has been limited to posting traditional political speeches on YouTube.
“The Meili campaign is different because it’s exploiting the full potential of the Internet as a campaign tool,” said Dr. Chanchal Bhattacharya, an Alberta political scientist who studies the use of new technology in political campaigns. “Three of the campaigns are using the internet like it’s still 2000. Despite very limited resources, Meili is effectively using Web 2.0 social media like YouTube and Facebook to reach new voters and energize existing ones. It’s a 21st-century Saskatchewan campaign.”
It isn’t just the mode of delivery that’s new. The videos are also different from the usual political commercial, online or otherwise. More like short documentaries, the videos tell the stories of people from across Saskatchewan; north and south, rural and urban, young and old.
According to Meili, “This is a test run for the next election campaign, where we will use technology to share the voices of real people.”
“These online tools equalize the playing field and empower those who were once excluded from the political process,” says Joshua Hannigan of Loud and Clear Marketing and Communications, the producer of the videos. “Social media will be one of the most important tools in the next election. Electoral success will depend on using these tools to their full potential.”
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FOR FURTHER INFORMATION:
Malcolm French
(306) 550-2277
504 – 20th Street West
Saskatoon SK S7M 0X5
(306) 370-4334
www.RyanMeili.ca
